In 2003, Bill Gates famously referred to spam email as “Worse than irritating,” noting that such emails are “a drain on business productivity, an increasingly costly waste of time and resources that clog corporate networks and distracts workers.”
We couldn’t agree more.
For this very reason, it’s important that every email you send out on behalf of your business, an autoresponder or otherwise, makes a legitimate connection with the receiver.
Personalized emails are the first step in creating relationships with prospective customers rather than treating them as an emotionless, faceless crowd.
Make sure not only to set up an email marketing campaign that reaches those who fall out of your funnel, but also consider how you want to personalize your email marketing efforts
When you take into consideration the fact that personalized emails deliver up to six times the average transaction rate, there’s no reason why such emails shouldn’t be part of your strategy.
Email marketing and a successful sales funnel go hand in hand.
Use your business’ emails to warm leads and bring users back into your funnel rather than push them away.