Information can be pushed to prospects in so many ways such as email, search, and social media.
While this is great for us, it has kind of lost its appeal with prospects as the human touch has been lost over the years.
Back in the day before online marketing was so common, businesses would reach out to prospects by phone or face to face meetings so the prospect would get to know them.
Now however everything is automatic and while that is a good thing, what stands out more now is human interaction.
If you know sales then you know that the most important aspect to closing sales is to build a relationship with prospects.
There is no denying that the best way to do this is with human interaction.
Back in the day, it was the phone; nowadays it is social media.
You can use social media to interact with your prospects and help build rapport.
Get To Know Them
If there is one way to build rapport with prospects, it is to find some common ground with them whether it is professional or not.
Whether it be you both enjoy playing golf, or you both had the same challenge in business, get to know your prospects so you can find this common ground and build on it.
People share a lot on social media and so there is no better place to get to know them and interact when you find something you can honestly comment on.
Organize This Communication
I guess you keep a log of all the communication that happens between you and your prospects over the phone and on email (if not, you should) however what about social media?
It is also important to keep a log of your communication with your prospects on social media so that you can build a complete profile of them on your CRM.
This will then help you build rapport and close the deal.