As many of you might know, Google’s so-called “mobilegeddon” has been in town for a bit over a year now and is showing no signs of stopping.
New algorithm updates and tweaks are coming each month to make sure Google can provide the best possible user experience for their mobile searchers, meaning it will become increasingly difficult over time to gain back those lost search engine rankings without proper mobile optimization.
However, that is not the only reason why you need to have proper mobile optimization for your landing page.
Over 80% of internet users on this planet use a mobile device to access the internet. What that means is that in all likelihood at least one-third of your landing page visitors are surfing on a mobile device, whether that is a smartphone, a tablet or a smart watch.
Understanding that sheer number of potential customers who find your landing page, can’t get it to work properly due to poor mobile optimization and leave is usually enough to scare you into starting the mobile optimization process straight-away, but let’s take this one step further.
I know I said potential customers in the previous paragraph, and I truly meant it. You know why? Because 70% of mobile searches lead to action within an hour of entering the website. Now if that doesn’t scare you to believe you’re losing potential customers right and left then nothing can.
But how can you fix this situation?
Well, first of all, it depends on a whole lot on the landing page tool or CMS you’re using, but the simplest way of fixing poor mobile optimization is to use a proper landing page builder like ClickFunnels. We provide you with an integrated feature to preview, customize and optimize your landing pages for mobile devices directly in our builder.
If you’re not using a tool such as ClickFunnels, don’t worry, the fixes are still the same, but the way to implement them varies a lot. I suggest you check out this guide I wrote some months back to truly dive into the different aspects of perfecting your mobile user experience.