After the one day in San Diego, we setup a three day branding intensive (you can see a bunch of us at Cafe Gratitude in Little Italy, San Diego) and hired a top notch branding company to setup our brand with the signature style you see today.
We brought them on because they are highly specialized in what they do (branding) and are the best in the industry. We believe if you’re going to do anything you might as well do it the BEST you can. When you do it pays off in spades down the road when it comes time to launching your product or service to the world.
Since Jeremy's brand is producing a more than 3 to 1 return on investment, we would say that making the investment into your business is one of the smartest things you could ever choose to do.