Autoresponders are easy to overlook; however, you’ll be glad you spent quality time crafting them once your sales funnel gets rolling.
Naturally, users have questions, and it’s our responsibility as businesses to make sure those users’ needs are met.
There’s a lot you can do with autoresponders regarding engaging customers; in other words, “autoresponder” doesn’t have to translate to “robotic” or “emotionless.”
Not only should autoresponders nurture leads and keep them warm, but also work as a means of engaging your users.
Again, Question #2 rears its head as you consider the importance of copy in this part of your funnel.